Twiga is a technology-driven company that connects consumers, vendors and suppliers, providing access to high quality foods, products and retail services in Africa.
Top 10 Pitch Decks from African Startups That Actually Raised Money
Andela achieved unicorn status with a valuation of $1.5 billion by showcasing its global talent marketplace and strategic partnerships. Flutterwave positioned itself as critical infrastructure for cross-border payments in Africa, emphasizing its understanding of local market complexities.
Twiga Pauses Nairobi Operations to Shift to Data-Driven Distribution Model
Twiga Foods is halting its Nairobi operations for two months as part of a business overhaul. The company is negotiating a new lease for a distribution hub closer to Nairobi.
Twiga’s pivot to asset-light model begins with acquisition of Kenyan distributors
Twiga Foods acquired controlling shares in three local FMCG distributors: Jumra, Sojpar, and Raisons. The company is shifting from direct operations to a hybrid model that combines traditional distribution with technology.
3 Risks African Startups Face Scaling Operations
Funding for African startups has decreased by 50% to $1.1 billion in 2024, with high borrowing costs complicating cash flow management. Twiga Foods has effectively managed cash flow by negotiating supplier terms and adopting subscription-based revenue models.
The expansion dynamics of African startups
Ameya Upadhyay from Flourish Ventures states that expansion is often necessary for venture capital-backed startups due to limited local market sizes. Bunmi Akinyemiju advises founders to focus on winning their local market before considering expansion, suggesting that most should not expand.
