Twiga Pauses Nairobi Operations to Shift to Data-Driven Distribution Model
- Twiga Foods is halting its Nairobi operations for two months as part of a business overhaul.
- The company is negotiating a new lease for a distribution hub closer to Nairobi.
- Twiga has acquired local distributors and now oversees eight distribution centers across Kenya.
Twiga Foods' operational pause and restructuring efforts highlight the challenges faced by startups in adapting to market demands. While the shift towards a more data-driven and efficient model is necessary, the repeated layoffs and struggles to pivot from a capital-intensive approach raise concerns about the company's long-term viability and strategic direction. A critical discussion on how to balance operational efficiency with maintaining a robust internal team is essential for Twiga's future.
