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OmniRetail raises $20M Series A to scale Africa’s informal retail infrastructure
Bendada.com - Apr 28, 2025
OmniRetail secured $20 million in Series A funding to expand across Nigeria, Ghana, and Côte d’Ivoire. The funding round was co-led by Norfund and Timon Capital, with participation from several other investors.

OmniRetail shakes up Africa’s B2B e-commerce market with $20M Series A
TechCrunch - Apr 28, 2025
Trended
OmniRetail raised $20 million in Series A funding to enhance its operations in West Africa. The funding round was co-led by Norfund and Timon Capital, marking Norfund's first direct equity investment in an African startup.

"Companies are not sold; they're bought." Ventures Platform's Managing Partner on M&A activity in Africa
Techpoint Africa - Nov 13, 2024
OmniRetail acquired Traction Apps to enhance its fintech capabilities. Ventures Platform facilitated the acquisition of Brass earlier in 2024.

Traction Apps all-stock acquisition adds to string of investor-led deals creating quick wins
TechCabal - Oct 28, 2024
OmniRetail acquires Traction Apps in an all-stock deal. The acquisition is part of a trend of VCs consolidating startups for better returns.

Nigerian fintech Traction Apps has cut jobs following its acquisition of OmniRetail
Tech In Africa - Oct 28, 2024
Traction Apps confirms layoffs after acquisition by OmniRetail. Decision influenced by the need to optimize departments for efficiency.
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