OmniRetail shakes up Africa’s B2B e-commerce market with $20M Series A
TechCrunch | Tage Kene-Okafor - Apr 28, 2025
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  • OmniRetail raised $20 million in Series A funding to enhance its operations in West Africa.
  • The funding round was co-led by Norfund and Timon Capital, marking Norfund's first direct equity investment in an African startup.
  • OmniRetail has digitized order management for 145 manufacturers and over 150,000 informal retailers.
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OmniRetail's innovative approach to integrating technology and finance within the informal retail sector presents a significant opportunity for growth and efficiency in the African market. Their focus on profitability and strategic expansion could serve as a model for other startups in the region, particularly in navigating the challenges of the supply chain and financial inclusion.
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