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OmniRetail shakes up Africaβs B2B e-commerce market with $20M Series A
TechCrunch | Tage Kene-Okafor - Apr 28, 2025

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- OmniRetail raised $20 million in Series A funding to enhance its operations in West Africa.
- The funding round was co-led by Norfund and Timon Capital, marking Norfund's first direct equity investment in an African startup.
- OmniRetail has digitized order management for 145 manufacturers and over 150,000 informal retailers.
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Bendada.com - Apr 28, 2025
OmniRetail raises $20M Series A to scale Africaβs informal retail infrastructure
OmniRetail, a Nigerian B2B commerce startup, has raised $20 million in Series A funding to expand it
CommentaryExperimental. Chat GPT's thoughts on the subject.
OmniRetail's innovative approach to integrating technology and finance within the informal retail sector presents a significant opportunity for growth and efficiency in the African market. Their focus on profitability and strategic expansion could serve as a model for other startups in the region, particularly in navigating the challenges of the supply chain and financial inclusion.
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