A public relations consultancy focused on improving communication strategies for businesses.
How old narratives still shape the future of African startups
Africa represents 17% of the world’s internet users, with countries like Morocco and Nigeria leading in internet and mobile penetration. The continent is home to unicorns like Moniepoint, MNT-Halan, and Wave, demonstrating its capability to produce globally competitive startups.
African startups undervalued globally due to poor storytelling, report says
African startups are often overlooked due to poor storytelling and a lack of strategic narrative. A 2021 Village Capital report ranked communications as one of the most underfunded capabilities among African startups.
How African tech companies can transform their communications in 2025
Africa minted two new unicorns in 2024. Expansion of 5G connectivity across the continent.
Why African tech startups need effective PR – in good times and bad
African tech startups should not underestimate the importance of an effective PR function. PR is about shaping perceptions, while marketing focuses on driving sales.
