African startups undervalued globally due to poor storytelling, report says
- African startups are often overlooked due to poor storytelling and a lack of strategic narrative.
- A 2021 Village Capital report ranked communications as one of the most underfunded capabilities among African startups.
- Many startups rely on founders' personal stories, which can overshadow the company's broader mission.
The report underscores a critical need for African startups to refine their storytelling strategies to enhance their global perception. By shifting focus from personal narratives to broader company missions and societal impacts, these startups can better attract investment and support. This topic warrants further discussion on how to implement effective communication frameworks in diverse business environments.
