Emeka Ajene on the one thing African startups keep getting wrong
- Emeka Ajene discusses the significance of positioning for African startups at a panel event.
- He argues that poor positioning drains startups of time, money, energy, and morale.
- Ajene cites Listerine's successful repositioning from antiseptic to mouthwash as an example.
The insights shared by Emeka Ajene highlight a crucial aspect of startup success that is often overlooked. Positioning should be a foundational element of any business strategy, particularly in the dynamic African market. Founders must prioritize understanding their market and refining their value propositions to ensure sustainable growth.
