How Cassie Jaganyi is writing Uber’s story across Sub-Saharan Africa
- Cassie Jaganyi transitioned from accounting to supply chain and eventually to communications at Uber.
- She emphasizes the need for corporate storytelling to resonate with local African audiences rather than applying a global narrative.
- UberMoto was launched in South Africa, addressing transportation challenges and shifting public perception about motorbike commuting.
Cassie Jaganyi's journey illustrates the value of adaptability and the importance of understanding local contexts in global brands. Her insights on storytelling and collaboration highlight a progressive approach that could serve as a model for other companies aiming to engage effectively in diverse markets.
