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Fast-Moving Consumer Goods, a sector that includes products that sell quickly at relatively low cost.
News published about FMCG

After raising $38M, African e-commerce startup Sabi lays off 20%, pivots to traceable exports
TechCrunch - Jun 20, 2025
Sabi laid off around 20% of its workforce, approximately 50 employees, as part of a restructuring effort. The company is pivoting from a retail-focused platform to a growing business in commodity exports.

Egyptian fintech startup Zeal raises $4m funding round
Disrupt Africa - Jan 25, 2024
Zeal has closed a $4 million funding round to expand in the MENA market. The fintech offers payment solutions to improve customer engagement and brand loyalty.
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