About
Fast-Moving Consumer Goods, a sector that includes products that sell quickly at relatively low cost.
News published about FMCG

How Cassie Jaganyi is writing Uberβs story across Sub-Saharan Africa
Bendada.com - Jul 10, 2025
Cassie Jaganyi transitioned from accounting to supply chain and eventually to communications at Uber. She emphasizes the need for corporate storytelling to resonate with local African audiences rather than applying a global narrative.

After raising $38M, African e-commerce startup Sabi lays off 20%, pivots to traceable exports
TechCrunch - Jun 20, 2025
Sabi laid off around 20% of its workforce, approximately 50 employees, as part of a restructuring effort. The company is pivoting from a retail-focused platform to a growing business in commodity exports.

Egyptian fintech startup Zeal raises $4m funding round
Disrupt Africa - Jan 25, 2024
Zeal has closed a $4 million funding round to expand in the MENA market. The fintech offers payment solutions to improve customer engagement and brand loyalty.
Newsletter
Sign up for the Newsletter
Discussion
Need startup advice?
Leverage the Hadu community to get answers and advice for your most pressing questions about Africa Tech.