“I saw the crypto ban on social media, like everybody else”: Day 1–1000 of Busha
- In late 2017, Moyo Sodipo faced frustrations in buying Bitcoin, leading to the creation of Busha.
- Busha launched to the public in 2019 after a private beta, aiming to make crypto transactions accessible for Nigerians.
- During the COVID-19 lockdown in 2020, Busha saw a surge in interest as people turned to crypto for transactions.
The journey of Busha illustrates the resilience and adaptability required in the rapidly evolving crypto landscape. Their proactive approach to compliance and focus on customer education are commendable strategies that could serve as a model for other startups facing regulatory challenges. However, the ongoing need for education and transparency remains critical as the perception of cryptocurrencies continues to evolve.
