Ziidi Trader is a mobile trading platform launched by Safaricom's M-Pesa, allowing retail investors to buy and sell shares conveniently via their mobile phones.
Safaricom Innovation Strategy 2026: AI, M-Pesa Expansion, and Kenya’s Startup Ecosystem Growth
Safaricom is investing $500 million in AI to enhance customer service, fraud prevention, and network optimization. M-Pesa has expanded to a full financial ecosystem with over 35 million active users and new features like Ziidi Trader for stock investments.
Nairobi Securities Exchange plans dedicated tech board to lure startups
Nairobi Securities Exchange is planning a dedicated technology board to attract VC-backed startups. NSE aims to change the perception of being a platform solely for blue-chip companies.
