Seth Godin is a renowned author and marketing expert known for his insights on branding and marketing strategies.
African startups are missing the brand communications advantage
The startup ecosystem in Nigeria often confuses brand communications with marketing due to overlapping skills and cost management. Startups that can afford it may benefit from having a dedicated communications team distinct from sales and marketing.
Harrison Obiefule's playbook to Web3 marketing dominance in Africa
Harrison Obiefule highlights the fact that as the first son of his family, he is expected to earn good money. Obiefule started his career in broadcasting but switched to digital marketing after seeing a friend's employment letter.
