Lumen
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A firm that analyzes attention metrics using eye-tracking and other measurement tools to verify advertising effectiveness.
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South African startup Naritive is fixing banner blindness with interactive advertising
Techpoint Africa - Feb 19, 2026
Naritive was founded in early 2024 to tackle the issue of low engagement in digital advertising. The platform has been adopted by over 100 brands and agencies across Africa, Europe, the Middle East, Asia, and the United States.
LumenMTN South AfricaCape Peninsula University of TechnologyNaritiveGoogle Startups
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