A firm providing part-time go-to-market and growth leadership for startups, helping them build sustainable growth systems.
Clarus believes East African startups need a different kind of support
African startups raised $887 million across 84 deals between January and April 2026. The amount raised in 2026 increased from $803 million in the same period of 2025.
How Clarus wants to fix one of Africa’s most expensive startup mistakes
Many startups fail not due to poor products but because they lack a clear go-to-market strategy. Clarus builds GTM strategies in collaboration with startups and trains their teams to implement these strategies.
70% of African startups fail in the first 5 years; Clarus believes it’s a go-to-market problem
Joovlin, a Nigerian fintech, shut down after failing to grow its user base sufficiently to sustain operations. Experts estimate that around 70% of African startups fail within their first five years, with funding issues often cited as a primary cause.
