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A firm providing part-time go-to-market and growth leadership for startups, helping them build sustainable growth systems.
News published about Clarus

Clarus believes East African startups need a different kind of support
Techpoint Africa - May 13, 2026
African startups raised $887 million across 84 deals between January and April 2026. The amount raised in 2026 increased from $803 million in the same period of 2025.

How Clarus wants to fix one of Africa’s most expensive startup mistakes
Techpoint Africa - Jan 16, 2026
Many startups fail not due to poor products but because they lack a clear go-to-market strategy. Clarus builds GTM strategies in collaboration with startups and trains their teams to implement these strategies.

70% of African startups fail in the first 5 years; Clarus believes it’s a go-to-market problem
TechCabal - Nov 21, 2025
Joovlin, a Nigerian fintech, shut down after failing to grow its user base sufficiently to sustain operations. Experts estimate that around 70% of African startups fail within their first five years, with funding issues often cited as a primary cause.
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