A firm providing part-time go-to-market and growth leadership for startups, helping them build sustainable growth systems.
70% of African startups fail in the first 5 years; Clarus believes it’s a go-to-market problem
Joovlin, a Nigerian fintech, shut down after failing to grow its user base sufficiently to sustain operations. Experts estimate that around 70% of African startups fail within their first five years, with funding issues often cited as a primary cause.
