An organization that evaluates and ranks brands, including Yas Group's brand value and strength.
AXIAN Telecom becomes Yas Group as Africa’s telecom, infrastructure and fintech businesses align under one corporate identity
AXIAN Telecom has adopted Yas Group as its new corporate identity. The rebranding reflects the consolidation of operations under the Yas brand across Africa.
KCB ranked the 7th most valuable African banking brand of 2025
KCB is ranked the 7th most valuable banking brand in the world. The Brand Strength Index score for KCB increased from 91.5% to 94.4%.
