A southeast Nigerian startup wants to become the “Netflix of documentaries”
- OptimalVid is set to launch a documentary streaming platform with a subscription fee of $2 per month.
- Users can pause their subscription for up to 10 days in a 30-day billing cycle, a unique feature in the streaming market.
- The startup plans to source royalty-free and free-to-air documentaries initially, with future licensing of premium titles.
OptimalVid's approach to documentary streaming is innovative, particularly with its flexible subscription model, which could attract cost-conscious viewers. However, the startup must navigate significant competition and invest in exclusive content to differentiate itself in a saturated market. The growing interest in nonfiction content presents a timely opportunity, but success will depend on effective execution and strategic partnerships.
