Turaco’s bet on M-KOPA’s smartphones expands insurance reach to over 1 million customers
- Turaco has partnered with M-KOPA to embed microinsurance into smartphones.
- The partnership has provided coverage to over one million customers in Kenya.
- M-KOPA has sold more than 1.5 million smartphones, accounting for 20% of new devices sold in 2024.
The partnership between Turaco and M-KOPA represents a significant shift in how insurance can be delivered to underserved populations. By leveraging technology to embed insurance into smartphones, they are not only addressing the accessibility issue but also simplifying the process for users. This model could serve as a blueprint for other regions facing similar challenges in insurance penetration.
