Malobi Ogbechie could not ship his fonio affordably, so he launched a logistics startup
- Malobi Ogbechie founded Kadan Kadan to solve the problem of expensive air freight for small exporters.
- Kadan Kadan allows multiple businesses to share container space, significantly reducing shipping costs.
- The startup's model has already attracted clients like ReelFruit and Oma’s Chips.
Kadan Kadan represents a significant innovation in the logistics sector for small exporters in Nigeria, addressing a critical gap in the market. The combination of technology and shared shipping solutions not only enhances operational efficiency but also empowers local businesses to compete on a global scale. As Ogbechie continues to refine his business model and expand his services, it will be interesting to see how he navigates the competitive landscape and builds brand visibility.
