Africa’s next billion-dollar startups will come from fixing the invisible systems of commerce
- Investment in Africa's e-commerce sector has reached $2.27 billion since 2019, with a significant portion directed towards retail tech.
- Venture firms are now focusing on B2B solutions that address critical operational problems rather than consumer-focused startups.
- Companies like OmniRetail and Chari are integrating payments, credit, and insurance into their platforms, showcasing a shift towards deeper operational solutions.
The shift towards addressing foundational operational challenges in Africa's commerce landscape is a promising development. By focusing on the 'invisible systems' that underpin trade, businesses can create more sustainable and resilient models. This approach not only enhances efficiency but also fosters financial inclusion, which is crucial for the continent's economic growth.
