Fluent Ventures’ Alexandre Lazarow wants to invest in locally adapted globally business models
- Fluent Ventures is deploying $40 million to support 22-25 startups in fintech, healthtech, and e-commerce.
- Lazarow's investment thesis emphasizes the need for local adaptation in startup models to achieve success.
- Paystack's acquisition by Stripe illustrates the effectiveness of localizing global business models.
The insights shared by Lazarow highlight a crucial shift in the startup landscape, where local adaptation is not just beneficial but essential for success in emerging markets. This approach encourages innovation that is deeply rooted in understanding local needs, which can lead to sustainable growth and significant market impact. Investors should prioritize building strong relationships within these ecosystems to better navigate the complexities of local markets.
