Netflix raises subscription costs in Nigeria third time since 2024
- Netflix raised its premium subscription price in Nigeria to ₦8,500, a 21% increase.
- The price hike is effective from July 4, 2025.
- The mobile plan increased to ₦2,500, Basic to ₦4,000, and Standard to ₦6,500.
Netflix's continuous price hikes in Nigeria, without a corresponding increase in localized content, may alienate its user base. The company needs to reassess its pricing strategy and content offerings to maintain competitiveness in a market that is becoming increasingly price-sensitive.
