Verve expands global reach with Temu, challenging Jumia’s stronghold
- Verve cardholders can now shop on Temu and pay in local currencies.
- This partnership simplifies cross-border transactions for African shoppers.
- Verve's previous deal with AliExpress allowed cardholders to make purchases without needing a dollar card.
The partnership between Verve and Temu represents a significant shift in the African e-commerce landscape, providing consumers with more options and easing payment processes. However, it raises questions about the future of established players like Jumia, which must adapt to remain competitive in an evolving market.
