EXCLUSIVE: Nigerian ride-hailing drivers launch SimpliRide to challenge industry giants
- A group of Nigerian ride-hailing drivers developed SimpliRide to challenge Uber, Bolt, LagRide, and InDrive.
- SimpliRide operates on a subscription model, charging drivers a flat daily fee of ₦500 ($0.33).
- The driver app has achieved 500 downloads and positive reviews, while the rider app has 100 downloads.
The emergence of SimpliRide highlights the ongoing struggle of ride-hailing drivers against high commission structures imposed by established companies. While the app presents a promising alternative, its success will largely depend on overcoming skepticism and operational challenges. Further discussions should focus on how driver-led initiatives can sustainably operate within the existing regulatory framework and address the needs of both drivers and riders.
