ETAP eyes Africa-wide car insurance market as it expands in Ghana
- ETAP secures Ghana's first insurtech license.
- CEO Ibraheem Babalola discusses the need for a Pan-African mindset in insurance.
- UK has more cars than the entire African continent.
While ETAP's expansion into Ghana is a strategic move to tap into a larger market, the underlying issues of low insurance penetration and regulatory challenges in Africa must be addressed for sustainable growth. The reliance on traditional insurance models may limit innovation and accessibility, and a focus on improving agent satisfaction and public awareness is crucial for success.
