Chowdeck launches in Ghana, eyeing continental growth
- Chowdeck has expanded its operations to Ghana, marking its first international move.
- The startup aims to reach 52 cities across Nigeria and other African countries by the end of 2025.
- Chowdeck's user base grew from 319 in October 2021 to over 1 million by the end of 2024.
Chowdeck's expansion into Ghana represents a strategic move in a competitive market, leveraging its rapid growth in Nigeria. However, the challenges posed by established competitors will require innovative strategies and strong partnerships to succeed. The company's focus on diversifying its offerings could be a key differentiator in capturing market share.
