Yellow Card to shut down retail offering to focus on its B2B stablecoin infrastructure
- Yellow Card is discontinuing its retail mobile app effective January 1, 2026.
- The company is shifting its focus to B2B stablecoin infrastructure for corporate clients.
- Yellow Card has processed over $6 billion since its launch in Nigeria in 2019.
Yellow Card's strategic pivot from retail to B2B services is a bold move that reflects the changing landscape of the crypto market. While it may disappoint retail users, the focus on institutional-grade solutions could position the company for significant growth in a rapidly evolving regulatory environment. This shift raises important questions about the future of consumer-facing crypto services and the sustainability of such business models.
