9mobile undertakes second rebrand, becomes T2 in bid to survive Nigeria’s telecom duopoly
- 9mobile rebranded as T2 after being acquired by LH Telecommunications Limited.
- The telecom operator has less than 2% market share in Nigeria, dominated by MTN and Airtel.
- T2 aims to position itself as a youthful, digitally-driven lifestyle brand.
The rebranding of 9mobile to T2 represents a significant strategic shift, but its success will depend on the execution of operational changes and the ability to innovate in a competitive market. While the new identity may attract attention, the company must focus on delivering tangible improvements in service and customer experience to regain market share.
