Chipper Cash launches ads product
- Chipper Cash launched an advertising product called 'Chipper Ads' to assist SMEs in Africa.
- The company has undergone multiple layoffs and significant restructuring since December 2022.
- Chipper Cash's virtual USD card has been adopted by Nigerian businesses for social media ad payments.
Chipper Cash's strategic pivot towards advertising and partnerships indicates a proactive approach to recovery amid challenges. However, the reliance on external partnerships and the need for diversification reflect the broader pressures faced by fintech startups in Africa. Further discussion could explore the sustainability of these new revenue models and their long-term impact on the company's growth.
