Condia Insider: Why B2B keeps winning in Africa
- OmniRetail processed ₦1.3 trillion (approximately $810 million) in transactions in 2024.
- Moniepoint achieved unicorn status with a $1 billion valuation last year.
- The Wasoko-MaxAB merger supports 450,000 merchants across eight African countries.
The shift towards B2B models in Africa reflects a pragmatic response to the unique challenges of the continent's market dynamics. While B2C models face significant hurdles, the success of B2B companies indicates a promising future for businesses that can effectively leverage local networks and infrastructure. This trend warrants further exploration, particularly in how emerging technologies can facilitate growth in the informal sector.
