Six Android Steals: Under ₦300K, over-delivering in Nigeria
- Android phones priced between ₦250,000 and ₦300,000 are experiencing a sharp rise in interest.
- Transsion brands (TECNO, Infinix, and itel) hold a combined 32% market share in Nigeria.
- TECNO's midrange offerings saw a 31% year-on-year growth.
The smartphone market in Nigeria is evolving, with consumers becoming more discerning about their purchases. The emphasis on durability, battery life, and performance suggests a shift in consumer priorities, which could lead to increased competition among brands. It would be interesting to see how emerging brands adapt to these trends and whether they can capture market share from established players.
