With SmartCash reboot, Airtel tries again to crack Nigeria’s mobile money market
- Airtel Nigeria's SmartCash has only 2.2 million users despite having 60.89 million subscribers.
- SmartCash generated $6 million in revenue as of December 2025.
- Mobile money transactions in Nigeria hit ₦20.71 trillion ($13.49 billion) in Q1 2025, marking a significant growth.
Airtel's strategy to revitalize SmartCash through incentives and infrastructure expansion is commendable, but it faces significant challenges in a market where fintechs have already established dominance. The effectiveness of these strategies will largely depend on regulatory changes and the ability to scale operations effectively.
