Why African blockchain founders should stop leading with Web3 when pitching to local investors
- African blockchain founders are learning that leading with the 'Web3' tag may scare off local investors.
- Investors at ETHSafari 2025 emphasized the importance of focusing on problem-solving rather than technology.
- Gideon Greaves and Brenton Naicker argued that founders should avoid presenting their startups as blockchain businesses.
The shift in focus from technology to problem-solving is crucial for the growth of blockchain in Africa. Founders must adapt their pitches to resonate with local investors, emphasizing real-world applications over technical jargon. This approach could foster a more supportive investment environment and drive innovation in the region.
