Why Do So Many Startups Fail in Africa β€” And What Can Founders Do About It?
Tech In Africa | Grace Ashiru - Mar 24, 2025
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  • 54% of African startups failed, with Ethiopia and Rwanda experiencing failure rates as high as 75%.
  • Startups often fail due to insufficient market research and a lack of understanding of local consumer behavior.
  • Funding challenges are prevalent, with many startups struggling to secure investment and manage their finances effectively.
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The high failure rate of startups in Africa highlights the urgent need for better support systems, including access to funding, mentorship, and resources for market research. It is crucial for aspiring entrepreneurs to learn from the failures of others and to build adaptable business models that can withstand the unique challenges of the African market. A collaborative approach involving government, private sector, and educational institutions could foster a more conducive environment for startups to thrive.
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