Asta Funding Hub is turning online sellers into fundable businesses
- Nimrod Kibua secured a meeting at CcHub’s iHub in Nairobi to discuss his entrepreneurial journey.
- Kibua launched Asta Marketplace in 2019, which aims to help vendors scale their existing e-commerce platforms.
- Asta Marketplace includes a B2C layer allowing customers to become vendors after verification.
While Asta Marketplace presents an innovative approach to e-commerce and vendor support in Kenya, the low funding success rate raises questions about the effectiveness of its training programs and the overall market readiness of the vendors. Further exploration into the barriers faced by these vendors could provide insights into improving the funding process and enhancing the platform's impact.
