MultiChoice raises DStv and GOtv prices again in Kenya
- MultiChoice Kenya raised prices for DStv and GOtv packages starting August 1, 2025.
- This marks the sixth price hike since March 2022.
- DStv Premium now costs KES 11,700 ($90.55), up from KES 11,000 ($85.14).
The continuous price hikes by MultiChoice reflect a troubling trend in the media industry, where companies are struggling to maintain profitability amidst changing consumer preferences. While lowering streaming prices may attract younger audiences, the overall strategy of increasing traditional TV costs could alienate existing customers further. A more balanced approach that considers consumer sentiment and market trends is essential for long-term sustainability.
