EXCLUSIVE: IROKOtv doubles down on dollar-paying users as it denies reports of a shutdown
TechCabal | Ngozi Chukwu - Oct 23, 2023
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AI-generated highlightsThe most relavant information from the article.
  • IROKOtv denies shutting down operations and explains the platform is undergoing a migration.
  • The CEO, Jason Njoku, states that the migration is necessary to make the platform accessible on smart TVs.
  • IROKOtv is shifting its focus from Africa to the African diaspora as its new target market.
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The migration of IROKOtv's platform and its shift in focus to the African diaspora represents a strategic move to expand its reach and tap into a growing market. By making the platform accessible on smart TVs, IROKOtv aims to cater to the changing preferences of consumers and stay competitive in the streaming industry. This migration and pivot demonstrate the company's adaptability and commitment to evolving with the digital landscape.
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