How one email broke open a $9 trillion blind spot in Africa – The Oriki story
- Joycee Awosika drafted a customer check-in email that led to the launch of Unwind by ORÍKÌ, sending therapists into over 700 homes in Lagos.
- 70% of customers using the mobile service had never visited an ORÍKÌ spa before, indicating a previously untapped market.
- Awosika maintained payroll for her team even during revenue collapse, demonstrating a commitment to her employees.
The innovative approach taken by ORÍKÌ during the pandemic highlights the importance of adaptability in business. By leveraging technology and data, Awosika not only addressed immediate challenges but also positioned her company for long-term growth in a burgeoning industry. This case exemplifies how local businesses can thrive by understanding and meeting the unique needs of their markets.
