China’s TIM Motors wants to end Tokunbo dominance in Nigeria with budget friendly cars
- TIM Motors has launched a line of passenger vehicles in Nigeria to compete with second-hand imports.
- The company aims to convert used-car drivers into new-car buyers with aggressive pricing.
- Leon Zhan, CEO of TIM Motors, projects new car ownership could expand to 50,000 users within three years.
TIM Motors' entry into the Nigerian market represents a significant opportunity for disruption in the automotive sector. By targeting the second-hand vehicle market with competitive pricing and local investment, they could reshape consumer preferences and increase new car ownership. However, the success of this strategy will depend on the quality of their vehicles and the effectiveness of their service network.
