Day 1–1000 of Sharesell: How a market question built a credit startup
- Praise Olaoluwa spent a month at Eko market to observe and understand the trading dynamics.
- Traders frequently asked Olaoluwa if he had money for them, highlighting their cash flow needs.
- Sharesell initially launched as a marketplace but pivoted to a lending model after identifying the suppliers' struggles with cash.
The evolution of Sharesell reflects a keen understanding of market needs and the importance of adaptability in business. Olaoluwa's approach to addressing cash flow issues through inventory-backed lending is innovative and could significantly impact the informal economy in Nigeria. However, the challenge remains in changing long-standing behaviors and ensuring sustained engagement from suppliers.
