EXCLUSIVE: Inside GAC subtle takeover of LagRide’s ride-hailing operations
- CIG Motors Co. Ltd. assumes operational management of LagRide from Zenolynk Technology Ltd.
- The partnership between Lagos State and Zenolynk ended after five years, raising concerns about foreign control.
- Drivers reported abrupt changes in leadership and dissatisfaction with the new app's performance.
The transition of LagRide's management to CIG Motors highlights the challenges of foreign partnerships in local markets, particularly when it comes to understanding and addressing the needs of local drivers. The abrupt changes and lack of communication have led to significant dissatisfaction, suggesting that a more inclusive approach to management and operations could be crucial for the platform's success. Furthermore, the financial model and operational strategies need to be reevaluated to ensure they align with the realities faced by drivers in the competitive ride-hailing landscape.
