Roam opens its doors to everyday investors in $20M pre-series B push
- Roam is offering retail investors a chance to participate in its pre-Series B funding round through Crowdcube.
- The company aims to raise between $15 million and $20 million, with 5-10% open to retail investors.
- Roam's CEO emphasizes the campaign's focus on community inclusion and shareholder engagement.
Roam's crowdfunding initiative represents a significant shift in the investment landscape for Kenyan startups, potentially paving the way for more inclusive funding models. By engaging retail investors, Roam not only secures necessary capital but also fosters a sense of community ownership, which could enhance customer loyalty and brand advocacy. This approach could inspire other startups in Africa to explore similar funding avenues, especially in the burgeoning clean mobility sector.
