Wave appoints former APO comms director Yasmina Bileoma as Regional Director of Public Relations
- Yasmina Ndella Bileoma has been appointed as the new Regional Director of Public Relations at Wave Mobile Money.
- Wave Mobile Money aims to strengthen brand awareness and deepen relationships with key stakeholders.
- Bileoma previously served as Director of Strategic Communication at APO Group.
The appointment of Yasmina Ndella Bileoma is a strategic move for Wave Mobile Money, reflecting the company's commitment to enhancing its public relations and stakeholder engagement. Her background in communication and understanding of regional dynamics could significantly contribute to Wave's growth and its mission of financial inclusion in Africa. This development is particularly noteworthy as it highlights the increasing importance of effective communication in the fintech industry.
