Yasemin Bedir takes Mastercard’s EEMEA helm as mobile money and fintech reshape African payments
- Yasemin Bedir has been appointed as President of Mastercard's EEMEA region, effective September 1, 2026.
- Bedir succeeds Dimitrios Dosis, who is now the Chief Commercial Payments Officer.
- Mastercard's EEMEA region encompasses 81 countries with varied financial markets.
Yasemin Bedir's appointment is a strategic move for Mastercard as it seeks to strengthen its presence in the diverse and rapidly evolving EEMEA region. Her extensive experience across various markets will be crucial in navigating the complexities of local financial ecosystems, particularly in Africa, where mobile money and fintech are reshaping commerce. The challenge will be to integrate Mastercard's global network with these local models effectively.
