Kenya’s best coffee was always for export. This founder kept it.
- Kenya historically exported its best coffee while consuming lower grades domestically.
- Ritesh Doshi founded Spring Valley Coffee to ensure high-quality Kenyan coffee is available locally.
- Doshi's journey into coffee began after realizing he had never tasted the best Kenyan coffee at home.
Ritesh Doshi's initiative to retain high-quality coffee in Kenya represents a significant shift in the local economy, promoting sustainability and enhancing the value chain for farmers. However, the challenge remains in convincing consumers to embrace specialty coffee over cheaper alternatives, which requires ongoing education and marketing efforts.
