Faced with a failing currency, this Nigerian startup found a global market for IT equipment
- Francis Osifo faced challenges in sourcing a laptop for an employee in Kenya while at 54gene, leading to a two-month customs delay.
- After leaving 54gene, Osifo founded Rayda to provide visibility into asset management for businesses.
- Rayda signed on early customers like Curacel and Mira, generating over $15,000 in monthly revenue.
Rayda's innovative approach to IT asset management in emerging markets highlights the potential for startups to solve complex logistical challenges. The pivot in response to currency devaluation demonstrates adaptability, a crucial trait for success in today's volatile economic landscape. Further exploration into how Rayda can leverage technology to enhance client workflows could solidify its competitive edge.
