Exclusive: Caantin expands into US after two rebrands and layoffs
- Kibanda, now known as Caantin, was digitizing the supply chain for small restaurants in Kenya and helping big hotels and restaurants in Nigeria restock through a digital platform.
- Caantin's pivot to become an artificial intelligence startup was driven by customer feedback and the need for businesses to centralize data.
- The company expanded to the United States in 2023 and now serves manufacturers and logistics companies, with American customers generating 75% of its revenue.
Caantin's pivot to become an artificial intelligence startup seems to have been a successful move, with the company expanding to the United States and generating significant revenue from American customers. The decision to target the US market was driven by the high cost of talent in the country. However, the challenges faced by other well-funded Kenyan B2B e-commerce startups highlight the difficulties in this sector.
