Food delivery startup OyaNow is targeting the 1% to break even by Q1 2026
- OyaNow projects to break even by Q1 2026, focusing on affluent consumers.
- Competitors like Jumia Food and Uber Eats have exited the Nigerian food delivery market due to unsustainable economics.
- OyaNow has expanded its services beyond food delivery to include logistics, laundry, and car rentals.
OyaNow's strategic pivot towards a more affluent customer base could serve as a model for other startups in the food delivery sector, especially in markets where price wars have proven unsustainable. However, the long-term viability of this approach will depend on the company's ability to maintain customer loyalty and adapt to changing market conditions.
