10 Common Mistakes African Founders Make (And How to Avoid Them)
Tech In Africa | Kevin Mwangi - Jul 25, 2025

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- Poor market research leads to wasted resources and misaligned products.
- Flawed business models result in unsustainable revenue streams.
- Bad financial planning causes startups to run out of cash quickly.
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While the challenges faced by African startups are daunting, they also present opportunities for innovation and growth. Founders who prioritize thorough market research and adapt their strategies to local contexts can significantly improve their chances of success. The emphasis on building strong teams and maintaining investor relationships is crucial for long-term sustainability in a competitive landscape.
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