This startup is giving merchants access to global markets through WhatsApp
- Divinegift Soetan founded Importa General Merchant Limited in December 2024 after a trip to China revealed opportunities for Nigerian retailers.
- Importa allows retailers to purchase goods with minimum orders of just three pieces instead of the typical 100 pieces.
- The platform enables payments in naira, simplifying the foreign exchange process for users.
Importa's innovative approach to tackling the barriers faced by small-scale retailers in Nigeria is commendable. By leveraging technology and local cultural practices, the platform not only simplifies the purchasing process but also empowers African merchants to engage with global markets. The focus on low minimum order quantities and local currency payments could significantly enhance the competitiveness of Nigerian retailers on the international stage.
