Payfast reveals how South Africans shopped this Black Friday
- Consumers are spending smarter, with the average basket value increasing to R1,274 in 2025.
- Lifestyle-related categories, including clothing and electronics, led online sales during Black Friday.
- Mobile wallets like Apple Pay and Samsung Pay saw significant year-on-year growth, with increases of 37% and 31%, respectively.
The ongoing transformation in South Africa's retail landscape, driven by digital commerce and mobile payments, presents both challenges and opportunities for businesses. As consumer behavior evolves, merchants must adapt their strategies to leverage these trends effectively, particularly in catering to the growing demand for convenience and value.
